To this date, radio accounts for 22% of total media consumption by consumers on a daily basis.¹ Combine that with a loyal fan base and this is why our agency works with the two top Latin stations in New York City: Spanish Broadcasting System’s La Mega 97.9 and Univision’s X 96.3.

“Hispanics listen to the radio much more than English-language listeners do,” he said [Jesus Salas, VP of Programming at SBS]. “If they are longer listeners, as Hispanics are, and if the station does a nice job with programming, which WSKQ does, then you have the formula for success.” … “As the Hispanic population grows, advertisers have increasingly recognized how important it is to reach those markets,” he said [Jesus Salas, VP of Programming at SBS].²

 


¹ The Media Audit – Jan 2012 to March 2013

² The New York Times – “La Mega, a Spanish Station, Draws Young New York Fans